Food Formula

Brand and UX/UI Design for dark kitchen

problem

Unlike standard food delivery apps, Food Formula needed a higher level of service and more advanced features. One tricky task was defining the delivery area. Orders are delivered within Moscow and the Moscow region. I designed the service for a demanding audience, but I also had to keep the interface easy to use and the design friendly and practical.

solution

I researched the market and foodtech trends, as well as the target audience — their needs and behavior. I built user personas and a customer journey map (CJM), identified key pain points, and matched this data with the business's capabilities. Based on this, I designed the interface, laid the foundation for the brand, and developed the app's UI.

year

2021

timeframe

3 months

tools

Figma